As in many countries in Europe, the lockdowns of 2020 and 2021 created exceptional sales booms. But today, the Belgian pool market has been experiencing a significant slowdown since 2024. According to the Belgian Federation of Pool and Wellness Professionals (BSPA), approximately 3,500 pools were built last year, a quarter less than in the previous year.
The reasons for this decline
The European economic context is unfavorable, leading to an increase in construction costs and, consequently, in material prices. Global inflation has made the investment less accessible. The average cost of a new pool now ranges between €65,000 and €80,000*, instead of €30,000 to €50,000** in 2019. Of course, we are all also concerned today by rising energy prices. This surge has made the operating and heating costs of pools higher, dampening the enthusiasm of individuals, as a pool remains, as we well know, energy-intensive. We think about it much less, but the weather plays a key role: several less sunny summers have also accentuated the lack of interest in new construction.
With more present economic constraints and an aging pool stock, renovation is THE leading segment.
Even though we are noting a certain slowdown in new construction, the market is undergoing a full transformation and shifting towards new priorities: responsible, sustainable, and innovative. They talk about it in every interview (Cf. Interview Sabrina Lebreton, Pentair): pool industry players have only one word on their minds: renovation! With more present economic constraints and an aging pool stock, renovation is THE leading segment. Owners are increasingly looking to modernize their facilities by integrating more efficient, more economical, and more durable equipment.
A clear consumer demand: between sustainability and energy efficiency
Eco-responsibility is at the heart of Belgian consumers’ concerns, who are now prioritizing energy-efficient equipment. This translates into the use of effective heat pumps and tank insulation systems to limit heat loss. But also, covers and automatic safety shutters to reduce evaporation and energy consumption. Another, more urban solution is the emergence of mini-pools. Indeed, these smaller pools are becoming popular, ideal for the city: they require less water and less energy, and, most importantly, they adapt better to restricted spaces. Of course, we also note a growing demand for low-chlorine or chlorine-free solutions (hydrolysis, electrolysis).
Association of digitalization and comfort
The most compelling trend nowadays, with the arrival of AI in our lives, is towards connected and automated pools. Today, industry professionals no longer sell just a pool, but a “zero-hassle” experience. They integrate ultra-intelligent systems that manage everything: they handle filtration, optimize heating, and adjust water quality, all automatically. Clearly, the market is moving towards luxurious, turnkey solutions that transform tedious maintenance into a simple formality, for maximum user comfort.
Luxury, design, and voluptuousness
Despite the market slowdown, the high-end segment remains a dynamic market nonetheless. Belgians continue to invest in architectural projects combining the pool, garden, and poolhouse. Demand in this niche primarily focuses on: overflow or mirror pools for their spectacular effect. Movable floor pools, which allow the swimming area to be transformed into a more secure and insulating terrace. And the ultimate for sports and thrill seekers: the famous lap pool that continues to grow in popularity.
So, don’t panic! Even if the Belgian market is slowing down, it is going through a brief adjustment period. We are certainly building fewer new pools, but we are consolidating key values for a more responsible future. Industry professionals continue to adapt, as always, and to offer increasingly innovative, reliable, and efficient products.
* Source: La Libre Eco dated April 1, 2024.
** Source: Travaux.com
