The swimming pool sector in France and Belgium faces a major and irreversible change. Summer drought episodes are becoming a climatic constant which profoundly transforms customer demand and consequently the way professionals work. As a pool expert you must now integrate water resource optimization at the heart of your commercial offering. It is not just a regulatory constraint it is above all a tremendous opportunity for sustainable growth for your company.
Water Saving
Pool owners are increasingly sensitive to ecological issues and especially to local constraints such as prefectural restrictions which may prohibit refilling. Your clients are therefore looking for concrete solutions to guarantee the longevity of their investment and their peace of mind. It is therefore essential that you offer them equipment that ensures minimal water consumption.
The primary source of waste is natural and invisible evaporation. It is imperative to control it from the design of the pool. An uncovered pool can lose up to two centimeters of water per day in the hot season which represents a significant top up volume at the end of summer.
This is why the systematic installation of high performance covers must become the standard in all your new construction or renovation quotes. Think in particular of automatic roller shutters with insulating polycarbonate slats. These devices do more than ensure mandatory safety they drastically reduce evaporation up to 90% and they naturally retain heat. It is therefore a double financial saving for the customer water is preserved and the energy required for heating is reduced. Furthermore, technical bubble covers, such as the GeoBubble versions offered by renowned manufacturers such as APF Pool Design, also offer excellent value for money in this regard. Your expertise should guide the customer toward the best choice for their specific use.
Efficient Filtration
Another crucial point for water consumption is the chosen filtration system. Traditionally the sand filter requires regular backwashing to maintain efficiency. This process necessary to clean the filter unfortunately discharges a large quantity of clean water into the sewer which is several hundred liters with each operation.
For the future you should favor alternative water saving solutions. The cartridge filter for example does not require any backwashing. Its maintenance is very simple the cartridges are rinsed manually with a jet which reduces cleaning water consumption to a vital minimum over the year. This argument is increasingly convincing for the end consumer.
Similarly the glass filter is an option increasingly favored by informed professionals. It is more efficient than sand and requires much less backwashing which further significantly lightens the pool’s water balance. Clearly explain these technical advantages to your clients. Show them that the initial investment in better filtration will be largely offset by future water and energy savings and by the reduction in the use of chemical products.
Capitalizing on Eco Responsible Renovation
The vast majority of existing swimming pools in France and Belgium were not designed for the extreme climatic conditions we are experiencing today. This represents a colossal market niche for professionals specializing in eco responsible renovation.
You must actively advise your clients on the intelligent modernization of their equipment. Propose for example smart leak detection systems integrated into the control system. These tools make it possible to identify and repair water losses well before they become visible and costly. This is an essential prevention approach.
Also suggest the installation of rainwater harvesting tanks for pool top ups. This system makes it possible to capture the free resource during the winter and to use it during periods of drought while respecting local regulations. These solutions increase the value of their property while making it much more resilient and autonomous in the face of water restrictions.
Your role as an expert is fundamentally educational. Inform your clients about the precise impacts of prefectural decrees and the best practices to minimize impact. A professional who advises with anticipation and who offers proactive solutions is a trusted partner whom the client will recommend without hesitation.
A Responsible Pool is a Sustainable Pool
To conclude the future and growth of the swimming pool market necessarily involve environmental responsibility and technical innovation. By integrating water optimization as a standard in your projects whether new or renovated you secure your own activity for the years to come. You also build a strong modern brand image that reassures consumers. Adopt these technical and strategic innovations without delay to make 2026 a record year in terms of durability customer satisfaction and growth in your margins.
