From September 4 to 6, Hidron hosts the EAA-Aqquatix event: a strategic appointment for pool designers and managers.
From September 4 to 6, Hidron, in Campi Bisenzio, becomes the stage for the Next Gen & Aquafitness Days. This international event, organised by EAA — the European Aquatic Association — celebrates the association’s 30th anniversary and Aqquatix’s 20th.
For facility managers and owners, the event puts the swimming pool in a new light. It positions the pool as a business infrastructure, one that can generate value through health, prevention, and active longevity.
From the “old school” pool to the multi-target facility
The core message is clear: the traditional pool model no longer meets demand. Standardised classes and seasonal open swimming aren’t enough anymore.
New segments are emerging that can widen a facility’s user base and boost its margins. These include people over 55, sedentary individuals, users with mobility limitations, and athletes in functional recovery.
For builders and managers, this shift means rethinking more than just in-water programmes. Spaces, equipment, and formats all need a fresh approach. The goal is a pool that works as a wellbeing platform, not just a tank for sports activity.
Staff training as a lever for profitability
One theme runs through all three days: the strategic role of the aquatic trainer. This figure is no longer just a technical instructor. Instead, trainers directly shape perceived service quality, customer loyalty, and a facility’s commercial value.
On Saturday, September 5, workshops will cover active longevity, rehab, personal training in water, and inclusive programmes. Alongside these sessions, EAA will present its new training proposal, designed for managers who want to help their technical staff build managerial skills.
For pool administrators, investing in training becomes a direct lever. It differentiates the offering and justifies a stronger, more profitable schedule.
B2B networking and awards for innovators
The opening day, Friday, September 4, is dedicated to the invitation-only Piscine d’Eccellenza project. Owners, managers, and technical directors will discuss water safety, service quality, and how to attract broader audiences.
In the afternoon, PoolNetwork takes the stage. This B2B format, created by Wbox & Partners, connects buyers and sellers across the fitness and pool industries. It’s a useful opportunity for anyone seeking suppliers, technologies, or business partners.
The evening closes with the Piscine d’Eccellenza Awards, recognising organisations that have stood out in aquatic wellbeing management.
Image credit: Wbox
