What’s a Pool Worth in Italian Tourism
Having a pool is proving to be a powerful tourism driver. It shapes both revenue and guest preferences. Here’s a closer look at how a pool boosts a property’s performance — and
Ideal swimming pool temperature: comfort and summer savings
As summer hits, pool maintenance demands special attention to one key factor: water temperature. This affects the human body’s health, energy consumption, running costs, and the water’s biological quality. In recent years,
Italian Public Swimming Pools: Hidden Water and Economic Waste
Study on the environmental and economic impact of infrastructural inefficiency and the dividend of technological transition (Report 2024-2026). The current network of public swimming facilities in Italy reflects a marked technological anachronism.
Wellness is worth almost ten trillion dollars
From thermal tourism to longevity medicine, data from the Global Wellness Institute paints the picture of a sector in full expansion. Wellness is no longer a niche market. According to the Global
Google 2025 analytics report, the evolution of pool-related searches in Italy
Tracking digital trends: the rise of sustainable micro-wellness, smart technologies, and material-driven design integrated into urban and rural landscapes. The analysis of search flows on Google Italy throughout 2025 points to a
Blue investments in Italy, the impact of in-ground pools on real estate profitability
An analysis of 2024–2026 data on capital value appreciation, rental yields, and Mediterranean market dynamics. In the Italian real estate market as of February 2026, the installation of an in-ground swimming pool
Pool Safety : How to Choose and Handle Disinfection Products Without Risk
The pool market in Belgium has experienced unprecedented growth over the last few years. Driven by heatwaves and new lifestyles Belgian gardens have been transformed into true relaxation spaces. However this democratization
The Revolution of Automated Swimming Pools in Belgium
In Belgium, owning a swimming pool long went hand-in-hand with demanding maintenance, involving long hours spent checking the PH and cleaning the filters. Things have radically changed, the Belgian pool market is
Pool Enclosure: The Eco-Friendly Solution to Swim Longer
As the year draws to a close we all realize that the market is at a historic turning point. Pool owners are more demanding than ever and that is completely normal. In
How the FBP is Preparing the Aquatic Safety Revolution in 2026
Only four months after its launch in the heart of summer 2025, the national campaign « Tout baigne ! » of the Belgian Federation of Pool and Wellness Professionals (FBP) continues to