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Luxurious modern swimming pool with wooden deck, outdoor kitchen and professional landscaping in a harmonious backyard design.

From Pool Builder to Outdoor Designer

The pool market is undergoing a profound mutation that is transforming the daily business of professionals. Today, the end customer is no longer simply looking to install a pool in the middle of their lawn.

Pools in Portofino: The Clash Over Luxury Development

In Italy, the regional government of Liguria has sparked intense controversy after approving the construction of private swimming pools. Critics

Discover by Aquadeck®

With the launch of Discover the Dutch manufacturer Aquadeck introduces a new line of automatic pool covers designed to make

Pools, architecture and sustainability: new event in Italy

On June 11th the swimming pool will be among the protagonists of the InfoProgetto workshop. On June 11th in Castelnuovo

Top Quality Through Extensive In-House Manufacturing

BINDER produces the majority of its components in-house Swimming pool technology specialist BINDER manufactures its turbine-driven counter-current swimming systems using

Modern eco-friendly swimming pool designed for energy and water efficiency.

Pools and droughts and how builders stopped taking the heat

Let’s be honest for a second. For years, putting a massive pool in the backyard was

Private Pools Between Lifestyle, Health and Sustainability

A market outlook by Bundesverband Schwimmbad & Wellness e.V. The market for private swimming pools continues

People

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Angela Herrmann on global trends with BEHNCKE EXPORT

How international markets, architectural pool design and reduced aesthetics are shaping modern pool technology worldwide The first time I visited a project in Spain

Dorian Davies, BSPF President, at the 2026 British Pool & Hot Tub Awards wearing his presidential chain.

Dorian Davies: A New Vision for the BSPF

The British pool and wellness sector is entering a strategic new chapter with the appointment of Dorian Davies as President of the British Swimming

SPECK Expands Strategic Footprint in France with Antoine Liber

SPECK Pumpen Verkaufsgesellschaft GmbH is reinforcing its position in the French market with the appointment of Antoine Liber to the newly created role of

Shared Vision

In an exclusive interview with poolbiz.eu, Jürgen Koenig, President of the bsw, Federal Association of Swimming Pool and Wellness in Germany, explains how the

COMPANIES

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Datapool joins Fluidra’s digital ecosystem

Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by

A new look at WaluDeck

Turn Your Pool Into Premium Outdoor Living Space As the pool season opens, one product is quietly becoming the go-to specification for pool builders

Vue aérienne du showroom extérieur de Poolstar avec piscine, saunas et paddles colorés.

Poolstar: Twenty Years of Innovation Serving the Art of Living

Founded in the heart of the South of France in 2006, Poolstar initially set out with the mission to make the pool experience accessible

SPECK Expands BADU Portfolio with New Eco Vision Motor Technology

Energy efficiency, intelligent control, and simplified operation continue to shape the development of modern pool technology. With the introduction of the new BADU Eco

Soreha: the mini-pool with endless possibilities

At Salone del Mobile 2026, Albatros presented Soreha, a compact mini-pool that redefines the concept of home wellness through technology, design and environmental awareness.

Opinion

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Two women smiling and relaxing in a modern hot tub outdoors.

Latest·Markets·Perspectives

The WIN Network and its impact on the British Pool and Spa Industry

The pool and hot tub industry is currently reaching a significant turning point in its history. During the month of March 2026, a long-awaited

Modern eco-friendly public swimming pool with sustainable wood architecture.

Market Analysis·Markets·Perspectives·Products

Wood-Powered Heating: A New Momentum for Pools

Keeping a pool at the right temperature is no longer only about comfort. It has become a strategic issue for operators. Energy price volatility

The Power of Asymmetry

WHAT MAKES THIS SAUNA SPECIAL For a private residence in Pullach, Georg Kammerlochner WellnessDesign created a bespoke sauna that is not only highly contemporary

Timber, Stone and Tranquillity

WHAT MAKES THIS SAUNA SPECIAL This exclusive sauna with direct lake views is located in a timber house in Ožkiniai, Lithuania – and, in

A Sauna in Dialogue with the Landscape

WHAT MAKES THIS SAUNA SPECIAL Integrated into the open architectural concept of a contemporary villa in Austria, this private wellness area was conceived as

A Rooftop Sauna Integrated into the Landscape

WHAT MAKES THIS SAUNA SPECIAL Auroom quite literally crowned a villa in the exclusive Abama resort on Tenerife with a bespoke outdoor sauna. Positioned

Immersive Wellness Architecture

WHAT MAKES THIS SAUNA SPECIAL At the Blue Line Apartment, a luxury residence in Iran’s Khuzestan Province, the sauna forms an integral part of

A Cubic Sauna with a Distinct Identity

WHAT MAKES THIS SAUNA SPECIAL This designer sauna is located within a high-end private residence in Northern Hesse and was created by Arend Saunabau.

Seamless Craftsmanship in Red Cedar

WHAT MAKES THIS SAUNA SPECIAL Set on an expansive lakeside property in Muskoka, Ontario, this generously proportioned residence was designed for a multi-generational family

Transparent Boundaries, Timeless Comfort

WHAT MAKES THIS SAUNA SPECIAL As part of a newly built private residence in an exclusive suburb of Munich, a bespoke wellness oasis was

Premium rectangular pool 2026 with durable exotic wood decking, recycled natural stone coping, integrated waterfall, and crystal-clear water thanks to eco-friendly filtration—a symbol of the return to quality materials in France.

The New Trend for 2026 will be a focus on Premium Materials and Equipment.

We hear about inflation every day, yet we are observing a reverse phenomenon. A surge in the purchase of ultra-qualitative materials in

David Lloyd Leisure eyes Aspria acquisition to boost European and Italian presence

Hertfordshire-based David Lloyd Leisure is in discussions regarding a potential deal for high-end European wellness club operator Aspria, which runs ten facilities

Stainless steel pool is on the rise in Belgium and the Netherlands

The evolution of the Belgian market, between the post-covid slowdown and the shift towards sustainability

As in many countries in Europe, the lockdowns of 2020 and 2021 created exceptional sales booms. But today, the Belgian pool market

From Pool Builder to Outdoor Designer

Pools in Portofino: The Clash Over Luxury Development

Discover by Aquadeck®

Pools, architecture and sustainability: new event in Italy

Top Quality Through Extensive In-House Manufacturing

Pools and droughts and how builders stopped taking the heat

Private Pools Between Lifestyle, Health and Sustainability

People

Angela Herrmann on global trends with BEHNCKE EXPORT

Dorian Davies: A New Vision for the BSPF

SPECK Expands Strategic Footprint in France with Antoine Liber

Shared Vision

COMPANIES

Datapool joins Fluidra’s digital ecosystem

A new look at WaluDeck

Poolstar: Twenty Years of Innovation Serving the Art of Living

SPECK Expands BADU Portfolio with New Eco Vision Motor Technology

Soreha: the mini-pool with endless possibilities

Opinion

The WIN Network and its impact on the British Pool and Spa Industry

Wood-Powered Heating: A New Momentum for Pools

Latest

The Power of Asymmetry

Timber, Stone and Tranquillity

A Sauna in Dialogue with the Landscape

A Rooftop Sauna Integrated into the Landscape

Immersive Wellness Architecture

A Cubic Sauna with a Distinct Identity

Seamless Craftsmanship in Red Cedar

Transparent Boundaries, Timeless Comfort

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The New Trend for 2026 will be a focus on Premium Materials and Equipment.

David Lloyd Leisure eyes Aspria acquisition to boost European and Italian presence

The evolution of the Belgian market, between the post-covid slowdown and the shift towards sustainability