Piscina Barcelona has launched “Territorio en Foco” (Spotlight on Regions), a new programme designed to strengthen its relationship with Spain’s regional pool markets and gain a deeper understanding of the forces shaping the industry. The initiative will begin in the Valencian Community and the Balearic Islands, where tourism, second-home ownership and hospitality development create specific demands for swimming pools, spas and wellness facilities.
By engaging directly with local businesses and industry professionals, the programme aims to uncover market needs, identify promising opportunities and collect insights that can help guide the sector’s development. The findings will also contribute to the preparation of Piscina Barcelona 2027, scheduled for 15–18 November at Fira de Barcelona’s Gran Via venue.
Water management and efficiency in the spotlight
Climate, tourism patterns, residential development and local regulations all influence how swimming pools are designed, built and maintained. Water availability adds another important dimension, particularly in destinations where swimming pools are closely linked to tourism and seasonal accommodation.
In the Valencian Community and the Balearic Islands, these conditions make water efficiency and effective pool management particularly relevant. Solutions that help reduce water consumption, optimise treatment processes and maintain consistent water quality are important considerations for operators and pool professionals.
For manufacturers and installers, understanding these regional requirements can help identify opportunities to improve equipment performance and adapt solutions to different types of facilities. Maintenance companies and water treatment specialists also play an important role in ensuring that pools operate efficiently throughout their service life.
Beyond residential installations, the strong hospitality sector in both regions creates demand for equipment and systems suited to hotels, holiday resorts and other high-use aquatic facilities. Spas, wellness areas and outdoor living spaces are also part of this wider market.
Connecting with the professionals shaping the market
“Territorio en Foco” will bring together a broad range of stakeholders, including manufacturers, distributors, installers, trade associations, tourism operators, public authorities and specifiers such as architects, engineers, interior designers and landscape architects.
These professionals influence decisions throughout the project lifecycle, from initial design and equipment selection to installation, operation and maintenance. Their input will help Piscina Barcelona build a more detailed picture of local priorities and the factors influencing purchasing decisions.
The programme will also seek out successful projects and practical experiences that offer useful lessons for other businesses. By showcasing these examples, the initiative will help industry professionals share knowledge and apply successful approaches across different markets.
According to Ángel Celorrio, director of Piscina Barcelona, the initiative goes beyond attracting exhibitors and visitors. Its broader purpose is to establish lasting relationships with Spain’s regions and generate knowledge and professional connections throughout the period between exhibitions.
From regional insights to industry discussions
The information gathered in the Valencian Community and the Balearic Islands will help identify subjects of particular interest to the wider pool industry. Relevant challenges and case studies may be incorporated into the conference programme and discussion forums at the next edition of Piscina Barcelona.
This approach will give greater visibility to regional experiences while encouraging discussion around practical issues affecting the sector, including water treatment, installation performance, maintenance and the development of swimming pools and wellness facilities.
The initiative also recognises the close relationship between the pool industry and neighbouring sectors such as construction, landscaping and tourism. Collaboration across these fields can help businesses understand changing project requirements and identify new areas for growth.
Piscina Barcelona 2027: international reach and professional connections
Organised by Fira de Barcelona in partnership with ASOFAP, Piscina Barcelona 2027 will take place from 15 to 18 November 2027 at the Gran Via venue.
The organisers expect the exhibition to welcome more than 450 exhibitors from 30 countries and over 20,000 trade visitors. The event will bring together companies and professionals from the swimming pool, wellness and outdoor living industries, with an emphasis on attracting qualified buyers and specifiers with purchasing and decision-making authority.
The international dimension of the exhibition makes regional market knowledge particularly valuable. For brands looking to expand in Spain, understanding local business conditions and the priorities of installers, distributors and project specifiers can help establish stronger commercial relationships.
A closer understanding of the needs of pool professionals
With “Territorio en Foco”, Piscina Barcelona is extending its work beyond the exhibition floor, creating opportunities to listen to professionals and explore the realities of individual markets.
The programme’s initial focus on the Valencian Community and the Balearic Islands will bring attention to issues with direct implications for pool construction, equipment selection, water treatment and facility management. These insights can help companies identify new opportunities while better understanding the technical and operational requirements of different projects.
As the industry responds to changing expectations around water use, performance and the experience offered by aquatic facilities, initiatives that encourage dialogue and knowledge-sharing can help connect market needs with practical solutions. For pool and spa professionals, this regional perspective offers another way to understand where demand is developing and which challenges are likely to shape future projects.
