Market Analysis Archives

Modern smart mini pool integrated into a luxury wooden deck patio of a contemporary townhouse

Less Square Footage, More Ingenuity: The Great Metamorphosis of the Smart Pool

Until recently, owning a swimming pool was synonymous with grandeur. Gardens were filled with dreams of Olympic-sized basins, diving boards, and endless stretches of lagoon blue. However, walking through the aisles of

18 May, 2026

Market Analysis·Markets

A reproduction of the autumn composition from image_1.png, where the minimalist sauna (left, lit from within) and the outdoor heated pool (right, subtly steaming at dusk) coexist. The stone decking and cool-weather plants remain. Elegant English signage has been added near the center, reading: "YEAR-ROUND SANCTUARY. HEATED POOL & SAUNA INTEGRATION." The overall mood is warm and inviting across the seasons.

Wellness: The quiet engine transforming the pool market

Today, the reality on the ground is clear: a pool alone is no longer enough. Clients aren’t just coming to us with a blueprint for a basin anymore. They arrive with a

12 May, 2026

Market Analysis·Markets

Wellness is worth almost ten trillion dollars

From thermal tourism to longevity medicine, data from the Global Wellness Institute paints the picture of a sector in full expansion. Wellness is no longer a niche market. According to the Global

9 May, 2026

Market Analysis·Statistics

Modern eco-friendly public swimming pool with sustainable wood architecture.

Wood-Powered Heating: A New Momentum for Pools

Keeping a pool at the right temperature is no longer only about comfort. It has become a strategic issue for operators. Energy price volatility and environmental pressure are reshaping technical choices. As

11 April, 2026

Market Analysis·Markets·Perspectives·Products

A group of people enjoying an authentic Finnish sauna experience in a wooden outdoor cabin with natural sunlight.

Why the Global Sauna Boom Represents a Strategic Risk for Your Business?

The wellness market is currently experiencing an unprecedented acceleration where sauna integration has become a central pillar of growth strategies in hospitality and high-end real estate. However this rapid expansion hides a

24 March, 2026

Companies·Market Analysis·Products

Shared Vision

In an exclusive interview with poolbiz.eu, Jürgen Koenig, President of the bsw, Federal Association of Swimming Pool and Wellness in Germany, explains how the industry is growing closer together, how market conditions

1 April, 2026

Commentary·Companies·Interviews·Market Analysis·Markets·Opinion·People

Blue investments in Italy, the impact of in-ground pools on real estate profitability

An analysis of 2024–2026 data on capital value appreciation, rental yields, and Mediterranean market dynamics. In the Italian real estate market as of February 2026, the installation of an in-ground swimming pool

15 March, 2026

Market Analysis·Statistics

Spain’s Pool Market Boosted by Renovation Boom

The Spanish pool market remains dynamic. While market growth has moderated in recent years, both new construction and, increasingly, renovation projects continue to support steady demand. Industry figures show that more than

14 March, 2026

Market Analysis·Markets

Italy’s swimming pool industry, a decade of transformation

As the sector’s peak season approaches, a brief overview of what has happened over the last ten years. Between 2015 and today, Italy’s swimming pool market has navigated two significant five-year periods,

9 March, 2026

Market Analysis

Italy’s aquatic sector, user success meets structural bottlenecks

Last year concluded with swimming ranked as the third most popular sport in Italy, yet the industry’s economic sustainability now hinges on smart facilities and expert management of integrated services. The Italian

24 February, 2026

Market Analysis