Market Analysis Archives

Italian Public Swimming Pools: The Missing Digital Leap

Visitor numbers are rising, but margins are falling. The reason lies in an analogue management model that other European markets have already left behind. Italy’s public swimming pool sector is facing a

27 June, 2026

Market Analysis

Summer heat: what rules govern private swimming pools?

Between persistent myths, a boom in mini-pools and a maze of local municipal ordinances, here is what pool owners risk during these months. As Italy’s first heatwaves arrive, private swimming pools frequently

21 June, 2026

Market Analysis

Blurred swimming pool with clear blue water illustrating sustainable pool maintenance and refurbished pool equipment

Refurbished Pool Equipment: A Business Opportunity or Legal Risk for Pool Builders?

The pool sector is facing a dual economic and environmental pressure. On one hand, the prices of raw materials and new equipment are rising steadily. On the other hand, consumers are becoming

18 June, 2026

Latest·Market Analysis·Markets

Woman relaxing with eyes closed in a luxury indoor cold water plunge pool with white towel headrest

Biohacking and Cold Therapy

The wellness market is undergoing a spectacular evolution driven by new global health practices. Among these strong trends, cold therapy is now establishing itself as an essential phenomenon. Once reserved for high-level

12 June, 2026

Market Analysis·Markets

Private Pools Between Lifestyle, Health and Sustainability

A market outlook by Bundesverband Schwimmbad & Wellness e.V. The market for private swimming pools continues to develop dynamically. Today, a private pool is no longer seen solely as a luxury product.

3 June, 2026

Design·Latest·Market Analysis·Markets·Tech

Modern smart mini pool integrated into a luxury wooden deck patio of a contemporary townhouse

Less Square Footage, More Ingenuity: The Great Metamorphosis of the Smart Pool

Until recently, owning a swimming pool was synonymous with grandeur. Gardens were filled with dreams of Olympic-sized basins, diving boards, and endless stretches of lagoon blue. However, walking through the aisles of

18 May, 2026

Market Analysis·Markets

A reproduction of the autumn composition from image_1.png, where the minimalist sauna (left, lit from within) and the outdoor heated pool (right, subtly steaming at dusk) coexist. The stone decking and cool-weather plants remain. Elegant English signage has been added near the center, reading: "YEAR-ROUND SANCTUARY. HEATED POOL & SAUNA INTEGRATION." The overall mood is warm and inviting across the seasons.

Wellness: The quiet engine transforming the pool market

Today, the reality on the ground is clear: a pool alone is no longer enough. Clients aren’t just coming to us with a blueprint for a basin anymore. They arrive with a

12 May, 2026

Market Analysis·Markets

Wellness is worth almost ten trillion dollars

From thermal tourism to longevity medicine, data from the Global Wellness Institute paints the picture of a sector in full expansion. Wellness is no longer a niche market. According to the Global

9 May, 2026

Market Analysis·Statistics

Modern eco-friendly public swimming pool with sustainable wood architecture.

Wood-Powered Heating: A New Momentum for Pools

Keeping a pool at the right temperature is no longer only about comfort. It has become a strategic issue for operators. Energy price volatility and environmental pressure are reshaping technical choices. As

11 April, 2026

Market Analysis·Markets·Perspectives·Products

A group of people enjoying an authentic Finnish sauna experience in a wooden outdoor cabin with natural sunlight.

Why the Global Sauna Boom Represents a Strategic Risk for Your Business?

The wellness market is currently experiencing an unprecedented acceleration where sauna integration has become a central pillar of growth strategies in hospitality and high-end real estate. However this rapid expansion hides a

24 March, 2026

Companies·Market Analysis·Products