Wellness: The quiet engine transforming the pool market
Today, the reality on the ground is clear: a pool alone is no longer enough. Clients aren’t just coming to us with a blueprint for a basin anymore. They arrive with a
Wellness is worth almost ten trillion dollars
From thermal tourism to longevity medicine, data from the Global Wellness Institute paints the picture of a sector in full expansion. Wellness is no longer a niche market. According to the Global
Wood-Powered Heating: A New Momentum for Pools
Keeping a pool at the right temperature is no longer only about comfort. It has become a strategic issue for operators. Energy price volatility and environmental pressure are reshaping technical choices. As
Why the Global Sauna Boom Represents a Strategic Risk for Your Business?
The wellness market is currently experiencing an unprecedented acceleration where sauna integration has become a central pillar of growth strategies in hospitality and high-end real estate. However this rapid expansion hides a
Blue investments in Italy, the impact of in-ground pools on real estate profitability
An analysis of 2024–2026 data on capital value appreciation, rental yields, and Mediterranean market dynamics. In the Italian real estate market as of February 2026, the installation of an in-ground swimming pool
Spain’s Pool Market Boosted by Renovation Boom
The Spanish pool market remains dynamic. While market growth has moderated in recent years, both new construction and, increasingly, renovation projects continue to support steady demand. Industry figures show that more than
Italy’s swimming pool industry, a decade of transformation
As the sector’s peak season approaches, a brief overview of what has happened over the last ten years. Between 2015 and today, Italy’s swimming pool market has navigated two significant five-year periods,
Italy’s aquatic sector, user success meets structural bottlenecks
Last year concluded with swimming ranked as the third most popular sport in Italy, yet the industry’s economic sustainability now hinges on smart facilities and expert management of integrated services. The Italian
British Pool & Hot Tub Awards 2026, innovation and quality in pool and spa projects
On February 3rd, the international pool and spa industry met at the Coventry Building Society Arena. The British Pool & Hot Tub Awards 2026 marked one of the key moments of the
Why Pool Construction Companies Need KPIs – and Which Ones Really Matter
The pool industry is growing, diversifying and becoming more complex at the same time. New construction, renovation, service, energy efficiency, digital control systems, financing models and rising customer expectations are reshaping the