GreenTech International has appointed Dr. Xavier Darok as its new Chief Product Officer (CPO) and Head of European Sales Development, reinforcing its strategic position in the sustainable water treatment industry.
The company, exclusive distributor of Hydro Dioxide technologies, continues to expand its footprint in commercial and recreational water treatment solutions at a time when Europe is tightening regulatory frameworks around water safety, efficiency, and environmental performance.
Strategic profile and industry expertise
With over 19 years of international experience in water treatment, product innovation, and chemical engineering, Dr. Darok brings a rare combination of scientific depth, operational understanding, and market-driven leadership. Holding a Ph.D. in chemistry, he has built a career spanning advanced product strategy, regulatory engagement, and technical development across multiple segments of the European water industry, including recreational water systems, industrial treatment processes, and compliance-driven applications.
Throughout his career, he has been closely involved in bridging the gap between laboratory research and real-world implementation, helping translate complex chemical and engineering principles into scalable, commercially viable solutions. This dual perspective has positioned him as a key contributor in environments where innovation must meet strict safety, environmental, and performance standards.
His appointment further strengthens GreenTech International’s ability to align technological innovation with increasingly stringent regulatory expectations, particularly in a sector shaped by evolving EU sustainability objectives, water quality directives, and rising demand for energy-efficient and low-impact treatment solutions. It also reinforces the company’s capacity to anticipate regulatory shifts and integrate compliance considerations directly into early-stage product development, ensuring faster and more robust market adoption across Europe.
Dual role: product leadership and commercial expansion
In his role as CPO, Dr. Darok will oversee the entire product lifecycle, including research, development, validation, and market launch. A key focus will be ensuring that GreenTech’s technologies evolve in line with emerging needs such as water reuse efficiency, chemical optimisation, and energy reduction in treatment systems.
As Head of European Sales Development, he will also drive the commercial expansion of Hydro Dioxide solutions across key European markets, supporting adoption in both public and private water treatment infrastructures.
This dual structure reflects a growing industry trend in which product strategy and commercial deployment are increasingly interconnected, particularly in technology-driven environmental sectors.
Strengthening technical leadership
The appointment further reinforces a high-level technical team that already includes James Lee, an authority in recreational water systems and biofilm control, and Steve Martin, a senior expert in HVAC water treatment, energy optimisation and Legionella risk management.
Together, this leadership group combines applied engineering, operational expertise, and regulatory knowledge, positioning GreenTech International as a key player in advanced water safety solutions.
Regulatory engagement and European standardisation
Beyond his corporate responsibilities, Dr. Darok will continue his active involvement in European standardisation and regulatory bodies.
He has long-standing experience collaborating with organisations such as AFNOR and European technical committees including CEN/TC 164 (water supply) and CEN/TC 402 (domestic pools and spas), where he contributes to the development of standards related to water treatment, safety, and system performance.
These committees play a central role in defining technical frameworks across Europe, particularly in areas such as drinking water quality, pool water circulation, and chemical treatment protocols, which directly influence industry practices and product certification requirements.
In parallel, he also holds a leadership position within the French Federation of Pool Professionals, where he contributes to health, safety, and environmental guidelines for the sector.
Strategic outlook and future growth direction
GreenTech International’s executive team highlighted that the appointment of Dr. Darok comes at a pivotal moment for the company’s European expansion strategy. His combined expertise in product innovation, regulatory alignment, and market development is expected to accelerate the adoption of GreenTech’s technologies and strengthen its positioning in a rapidly evolving regulatory landscape.
The company aims to leverage this leadership structure to further integrate sustainability, compliance, and technological innovation into its core product offering across Europe.
