Google 2025 analytics report, the evolution of pool-related searches in Italy

Tracking digital trends: the rise of sustainable micro-wellness, smart technologies, and material-driven design integrated into urban and rural landscapes. The analysis of search flows on Google Italy throughout 2025 points to a

19 March, 2026

Statistics

Pool & Fitness Contact, the seventh edition hosted in Campania for the first time

The B2B event dedicated to the fitness and pool industry brought together brands and operators in Pompeii for two days of targeted meetings and professional networking. Last 11 and 12 March, Pompeii

17 March, 2026

Events

Italy’s swimming pool industry, a decade of transformation

As the sector’s peak season approaches, a brief overview of what has happened over the last ten years. Between 2015 and today, Italy’s swimming pool market has navigated two significant five-year periods,

9 March, 2026

Market Analysis

mercato italiano piscine

Google 2025 analytics report, the evolution of pool-related searches in Italy

Pool & Fitness Contact, the seventh edition hosted in Campania for the first time

Italy’s swimming pool industry, a decade of transformation