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Professional training: in February, four live webinars by Assopiscine

Four online training sessions for swimming pool industry belongers, each dedicated to a different topic: here’s which and when. Assopiscine, Italy’s swimming pool and wellness association, is conducting its training program for

27 January, 2026

Latest

Professional visitors walking through the POOL AND SPA SHOW aisles with prominent signage for Zodiac and Pentair

Atlantic City 2026 the global hub for innovation with the NESPA Pool and Spa Show

Every year the New Jersey coastline transforms into the epicenter of innovation for the pool and spa industry under the leadership of the Northeast Spa and Pool Association. The Atlantic City show

28 January, 2026

Events·Latest·Markets

House Bonus: final year of 50% tax deduction for the owners of a first house with a swimming pool in Italy

A brief overview of the incentives available to private pool owners in Italy, to help guide them through what appears to be their last chance to recoup half of the expenses. For

25 January, 2026

Latest

Modern small urban concrete swimming pool with two waterfall features, orange butterfly chairs, and a grey wall with "CARPE DIEM" lettering in a lush backyard garden.

Redefining Urban Luxury with Compact French Concrete Pools

Urban density is accelerating and most people now live in metropolitan areas. This shift makes private aquatic spaces harder to build but the demand remains stronger than ever. Pool professionals must now

16 January, 2026

Companies·Latest·Markets·Products

A digital glowing hand reaching towards a smart pool control panel at night, representing a cyberattack.

Cybersecurity for Connected Pools

As the industry evolves, cybersecurity for connected pools has become a top priority for modern home automation. The advent of the smart pool is transforming daily life for both users and installers.

5 January, 2026

Design·Latest·Markets·Tech

Professional pool technician working on a heat pump installation beside a modern private swimming pool, illustrating the growing technical complexity and specialization in the pool industry in France and Belgium

The Talent War: Professionalizing the European Pool Sector

The European pool sector is experiencing a paradoxical situation because order books are overflowing while companies struggle to recruit operational technicians. This tension in the labor market does not stem from a

29 December, 2025

Latest·Market Analysis·Markets

Happy family swimming in a clean, automated pool in Belgium, with the control tablet placed next to it.

The Revolution of Automated Swimming Pools in Belgium

In Belgium, owning a swimming pool long went hand-in-hand with demanding maintenance, involving long hours spent checking the PH and cleaning the filters. Things have radically changed, the Belgian pool market is

9 December, 2025

Latest·Market Analysis·Markets·Statistics

Large Aquanale 2025 advertising billboard featuring a swimmer and the slogan “Wie Pool ist das denn!” in the middle of the exhibition stands.

Aquanale 2025 Review: Key Pool & Wellness Trends

The 2025 edition of the Aquanale trade fair took place in Cologne from October 28 to 31. This event clearly confirmed its position as an essential international platform for pool, sauna, and

8 December, 2025

Events·Latest

Modern Pool Enclosure Extended Swimming Season Water and Energy Savings

Pool Enclosure: The Eco-Friendly Solution to Swim Longer

As the year draws to a close we all realize that the market is at a historic turning point. Pool owners are more demanding than ever and that is completely normal. In

5 December, 2025

Latest·Markets·Products·Statistics·Uncategorized

Luxury French modular swimming pool with matte anthracite-grey panels, integrated underwater roller shutter, gently sloping immersed sand-coloured beach, subtle LED lighting and sleek minimalist coping, photographed at golden hour in a contemporary garden. Symbol of 2025 French pool trends – fast installation, high-end design and total adaptability.

The French Modular Swimming Pool

The concept of the modular swimming pool is simple and revolutionary. It is based on modules prefabricated in the factory (structure, liner, filtration, coping) which fit together on-site, guaranteeing a clean worksite,

3 December, 2025

Latest·Market Analysis·Projects

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