Opinion Archives - Page 2 of 2

Outdoor PTZ security camera with AI detecting abnormal movement around a private swimming pool at sunset, sending real-time “ABNORMAL MOTION DETECTED” alert to a tablet.

Smart Pools Safety Maintenance Design AI Redefines Swimming

Artificial Intelligence AI continues to integrate into our daily lives and the swimming pool sector is no exception. In 2025 AI is an essential engine for innovation transforming pools into truly intelligent

24 November, 2025

Innovations·Market Analysis·Perspectives

Premium rectangular pool 2026 with durable exotic wood decking, recycled natural stone coping, integrated waterfall, and crystal-clear water thanks to eco-friendly filtration—a symbol of the return to quality materials in France.

The New Trend for 2026 will be a focus on Premium Materials and Equipment.

We hear about inflation every day, yet we are observing a reverse phenomenon. A surge in the purchase of ultra-qualitative materials in France and Europe. It’s as if the biggest dream of

28 November, 2025

Market Analysis·Markets·Perspectives·Products

Stainless steel pool is on the rise in Belgium and the Netherlands

The evolution of the Belgian market, between the post-covid slowdown and the shift towards sustainability

As in many countries in Europe, the lockdowns of 2020 and 2021 created exceptional sales booms. But today, the Belgian pool market has been experiencing a significant slowdown since 2024. According to

10 March, 2026

Market Analysis·Markets·Perspectives

Jeroen Van Wauwe, CEO of Pollet Pool Group, professional portrait

Jeroen Van Wauwe (PPG) : “The Future of Swimming pools lies in Innovation, Excellent Service and Renovation.”

Jeroen Van Wauwe, 47, is CEO of the Belgian Pollet Pool Group (PPG). With distribution offices in eight countries and two of its own manufacturers, PPG is a European player in the

17 November, 2025

Companies·Company News·Interviews·Latest·Opinion

Why the Pool Industry Should Look to the Garden Builders

The pool industry is full of innovation: energy-efficient filtration systems, smart controls, new construction materials. Yet when it comes to how we present our work, market it, and make it emotionally compelling,

2 October, 2025

Opinion·Perspectives

Opinion - Page 2

Smart Pools Safety Maintenance Design AI Redefines Swimming

The New Trend for 2026 will be a focus on Premium Materials and Equipment.

The evolution of the Belgian market, between the post-covid slowdown and the shift towards sustainability

Jeroen Van Wauwe (PPG) : “The Future of Swimming pools lies in Innovation, Excellent Service and Renovation.”

Why the Pool Industry Should Look to the Garden Builders