The changing swimming pool market is creating new opportunities for businesses specialising in equipment, maintenance and water treatment. Against this backdrop, Irripiscina is stepping up its presence in Spain, launching a new phase of franchise-led growth with the support of T4 Franquicias. Having entered the Spanish market in 2025 and established its first locations in Catalonia, the company is now looking to take its business model to other regions across the country.
Beyond Pool Installation: A Complete Approach to Pool Care
The swimming pool industry is about much more than building new pools. Maintaining water quality, upgrading equipment, improving cleaning systems and renovating existing pools are all part of the ongoing needs of pool owners. This is where Irripiscina sees significant potential for its business model.
The company offers much more than swimming pools and equipment. Its stores bring together a wide range of products and services designed to support customers throughout the life of their pools, from initial setup and water treatment to routine maintenance, repairs and renovations.
Water Treatment, Equipment and Wellness Solutions
Irripiscina’s portfolio covers a broad range of products and services for pools and spas. These include water testing and treatment solutions, pool chemicals, filtration and cleaning systems, accessories and spare parts.
Its offering also includes heating systems, pool covers and other solutions designed to enhance pool use and protect installations. Above-ground pools, spas and plunge pools are also part of the range, alongside bespoke projects, maintenance services and technical support.
This broad offering allows Irripiscina to take a comprehensive approach to the market. Rather than simply supplying products, the company also provides the advice and support pool owners need to keep their installations in top condition. This is particularly valuable in a market where ongoing maintenance and renovation help sustain demand well beyond the summer season.
Catalonia: The Launchpad for Nationwide Growth
Irripiscina’s initial expansion into Spain has focused on Catalonia, where it currently operates four stores in Barcelona, Vilassar de Mar, Cabrera de Mar and Platja d’Aro. This first phase has provided an opportunity to introduce and adapt a well-established business concept to the Spanish market. The brand brings more than 35 years of industry experience and over two decades of franchising expertise.
The company sees Spain as a promising market, both because of the size of its swimming pool sector and the ongoing demand for related products and services. According to figures shared by the brand and its expansion partner, the Spanish pool market is worth more than €1.7 billion, making it one of the most significant in Europe.
Irripiscina’s next step is to build on this potential by gradually expanding its network into new regions.
A Strong European Network Supporting Local Growth
Irripiscina’s plans for Spain are backed by an established European network of more than 140 stores. Its retail operation is supported by a 25,000 m² logistics platform, a catalogue of nearly 60,000 product lines and access to approximately 40,000 spare parts.
This infrastructure helps supply stores with a wide range of products and components while providing practical support to franchise partners. New franchisees benefit from training, assistance with store openings, ongoing operational guidance, and marketing and communications support. Centralised stock management also helps simplify day-to-day operations.
Another key feature of the business model is its omnichannel strategy. Online sales generated within each franchisee’s exclusive territory can be credited to the relevant store, helping connect digital sales with the local retail network.
Building the Foundations for Long-Term Growth
To support this next stage of development, Irripiscina is working with T4 Franquicias, a consultancy specialising in the creation, management and expansion of franchise networks. Its experience in business growth and franchise development provides strategic support as the brand strengthens its position in Spain.
The partnership aims to identify new expansion opportunities and attract prospective franchisees, with a focus on building a network that can grow steadily while responding to the specific characteristics of each region. Through this collaboration, Irripiscina is reinforcing its commitment to the Spanish market and bringing a business model that combines an extensive product range, specialist advice and maintenance services. Its expansion also reflects the growing importance of comprehensive pool and spa solutions in a sector where water treatment, equipment upgrades and ongoing pool care play an increasingly important role.
