Baluar by Effe Perfect Wellness: The Fort of Privacy and Wellbeing

The Italian company unveiled at Salone del Mobile 2026 the preview of its new sauna and hammam system, designed by Patricia Urquiola. Effe Perfect Wellness turned Salone del Mobile into the stage

25 April, 2026

Company Events·Company News·Design·Products

A group of people enjoying an authentic Finnish sauna experience in a wooden outdoor cabin with natural sunlight.

Why the Global Sauna Boom Represents a Strategic Risk for Your Business?

The wellness market is currently experiencing an unprecedented acceleration where sauna integration has become a central pillar of growth strategies in hospitality and high-end real estate. However this rapid expansion hides a

24 March, 2026

Companies·Market Analysis·Products

Modern luxury Finnish sauna interior with a large glass window overlooking a snowy Nordic forest at twilight.

The strategic partnership between Sauna from Finland and PoolBiz.eu for European excellence

The European wellness sector reaches a historic milestone with the announcement of an exclusive partnership between Sauna from Finland and PoolBiz.eu. This partnership creates a strategic alliance to elevate the visibility and

18 February, 2026

Companies·Founding Partners·Latest

Authentic Finnish sauna interior featuring a traditional heater with volcanic stones, rising löyly steam, and wooden bucket accessories.

Authentic Finnish Sauna Design: The Expert Guide

Designing an authentic Finnish sauna requires much deeper expertise than simply installing a heated cabin. For a pool professional, it is a matter of creating a perfect balance between the space and

22 January, 2026

Design·Innovations·Products

Two women walking toward a traditional wooden lakeside sauna in the Finnish lake region during World Sauna Forum.

World Sauna Forum 2026 a strategic event in Jyväskylä

The professional association Sauna from Finland is organizing the next edition of the World Sauna Forum from June 9 to 11 2026. This major international event will take place in Jyväskylä in

19 January, 2026

Company Events·Events