In an exclusive interview with poolbiz.eu, Jürgen Koenig, President of the bsw, Federal Association of Swimming Pool and Wellness in Germany, explains how the industry is growing closer together, how market conditions
The year 2026 marks a decisive milestone for the French aquatic sector with the entry into force of the new decree relating to water sanitary safety. Published in the Official Journal at
Only four months after its launch in the heart of summer 2025, the national campaign « Tout baigne ! » of the Belgian Federation of Pool and Wellness Professionals (FBP) continues to
Artificial Intelligence AI continues to integrate into our daily lives and the swimming pool sector is no exception. In 2025 AI is an essential engine for innovation transforming pools into truly intelligent
We hear about inflation every day, yet we are observing a reverse phenomenon. A surge in the purchase of ultra-qualitative materials in France and Europe. It’s as if the biggest dream of
As in many countries in Europe, the lockdowns of 2020 and 2021 created exceptional sales booms. But today, the Belgian pool market has been experiencing a significant slowdown since 2024. According to
Jeroen Van Wauwe, 47, is CEO of the Belgian Pollet Pool Group (PPG). With distribution offices in eight countries and two of its own manufacturers, PPG is a European player in the
The pool industry is full of innovation: energy-efficient filtration systems, smart controls, new construction materials. Yet when it comes to how we present our work, market it, and make it emotionally compelling,