In Valergues, a small town in the heart of the Hérault region, they don’t manufacture simple pool accessories. For thirty-five years, the CID Plastiques plant has established itself as the only specialized pool bubble film manufacturer in France, betting on a bold industrial ambition: combining high standards, patented innovation, and 100% French manufacturing.
Whether preventing impacts in packaging or driving thermal efficiency in insulation, protection forms the historical core of this SME’s expertise. A line of work guided by a clear philosophy: “We protect water, we protect energy, and we protect consumers’ wallets.”
A family duo with industrial grip
Behind this industrial success lies a story of legacy, character, and hands-on vision. Founded in 1989 by Isabelle Cebron, the company is now co-led by her daughter Marina Cebron, who has served as executive director for twenty-six years. Yet this mother-daughter tandem was far from a quiet path planned in advance.
Marina Cebron speaks candidly about it: taking the helm was never part of her original plan. After studying communication and marketing, she developed a taste for accounting without ever intending to join the family SME—until a helping hand given to her mother on the financial side gradually turned into full executive management.
This atypical background feeds a management style all her own, combining the strict discipline of an ISO 9001 certified production facility with deeply human leadership. On the tangible benefits of running the business as a duo, Marina Cebron cuts straight to the point: “Moving forward together is always more comfortable than doing it alone,” she notes, adding that established trust avoids the hesitation typical of collaborating with a stranger.
Behind the scenes and industrial know-how at CID Plastiques in Valergues
Investing in France to weather the storms
Navigating successive economic crises and supply chain tensions without ever giving in to off-shoring: that is the independent strategy chosen by CID Plastiques. Facing market turbulence in the pool sector, the Hérault-based SME chose instead to continuously reinvest in its local facility. Expanding storage space, acquiring state-of-the-art processing machinery, and creating new positions enabled the business to absorb growth while maintaining rare operational agility.
As a committed ambassador for La French Fab, Marina Cebron defends this industrial sovereignty with a conviction that extends far beyond her own company. To her, industry as a whole needs to be rehabilitated in public perception. She points in particular to a persistent imbalance on factory floors, where women still make up a tiny fraction of the workforce—a trend she attributes less to a lack of skills than to an image of industrial careers that remains degraded from school age.
OXO: quadri-bubble innovation certified Class A
It was inside the Valergues facility that the OXO range was born—a patented innovation designed to shake up the bubble film market. Its core feature lies in its quadri-bubble technology, delivering a structure that traps 78% more air than traditional films.
Engineered for long-lasting performance, OXO bubble film now carries a full 8-year guarantee on its Optimal range. It is the only 100% French manufacturing operation to achieve the European NF EN 17645: 2022 certification for its films. This standard guarantees the product’s environmental efficiency with an official Class A energy rating, confirming the reliability and reduced ecosystem footprint of the OXO lineup. This rigorous manufacturing control enables downstream converting clients to fashion custom-made covers of uncompromised quality.
Marina Cebron presents the OXO line
Scaling up: targeting water conservation
Far from resting on the success of the OXO range, executive leadership is now tackling the sector’s main challenge: water resource conservation and industrial decarbonization. Actively engaged alongside ADEME within the ACT programme to formalize its low-carbon roadmap, CID Plastiques is rethinking its entire value chain—from synthetic resin sourcing to closed-loop recycling of production scraps.
How does an industrial SME successfully merge technical performance, French manufacturing, and a measurable reduction in its environmental footprint? Join us next month for an in-depth breakdown of CID Plastiques’ eco-responsible strategy.
