From Pool Builder to Outdoor Designer
The pool market is undergoing a profound mutation that is transforming the daily business of professionals. Today, the end customer is no longer simply looking to install a pool in the middle
Pools, architecture and sustainability: new event in Italy
On June 11th the swimming pool will be among the protagonists of the InfoProgetto workshop. On June 11th in Castelnuovo del Garda, the free workshop “Sustainable construction and creative design: a futuristic
Less Square Footage, More Ingenuity: The Great Metamorphosis of the Smart Pool
Until recently, owning a swimming pool was synonymous with grandeur. Gardens were filled with dreams of Olympic-sized basins, diving boards, and endless stretches of lagoon blue. However, walking through the aisles of
Treesse: Family-Run Italian Luxury
With a vision of the mini-pool as an organic part of a holistic regenerative experience, Treesse took part in Milan’s Salone del Mobile presenting, among other pieces, its iconic ICE. Founded exactly
Smart Pools Safety Maintenance Design AI Redefines Swimming
Artificial Intelligence AI continues to integrate into our daily lives and the swimming pool sector is no exception. In 2025 AI is an essential engine for innovation transforming pools into truly intelligent
Pool renovation 2026: transform an Old Pool into a Connected, Modern Swimming Pool
Imagine an old pool, with its yellowed liner and noisy pump, completely transformed into a true, modern haven of peace with a refined design. Naturally, with crystal-clear water managed by an app