Market Analysis Archives

A group of people enjoying an authentic Finnish sauna experience in a wooden outdoor cabin with natural sunlight.

Why the Global Sauna Boom Represents a Strategic Risk for Your Business?

The wellness market is currently experiencing an unprecedented acceleration where sauna integration has become a central pillar of growth strategies in hospitality and high-end real estate. However this rapid expansion hides a

24 March, 2026

Companies·Market Analysis·Products

Shared Vision

In an exclusive interview with poolbiz.eu, Jürgen Koenig, President of the bsw, Federal Association of Swimming Pool and Wellness in Germany, explains how the industry is growing closer together, how market conditions

1 April, 2026

Commentary·Companies·Interviews·Market Analysis·Markets·Opinion·People

Blue investments in Italy, the impact of in-ground pools on real estate profitability

An analysis of 2024–2026 data on capital value appreciation, rental yields, and Mediterranean market dynamics. In the Italian real estate market as of February 2026, the installation of an in-ground swimming pool

15 March, 2026

Market Analysis·Statistics

Spain’s Pool Market Boosted by Renovation Boom

The Spanish pool market remains dynamic. While market growth has moderated in recent years, both new construction and, increasingly, renovation projects continue to support steady demand. Industry figures show that more than

14 March, 2026

Market Analysis·Markets

Italy’s swimming pool industry, a decade of transformation

As the sector’s peak season approaches, a brief overview of what has happened over the last ten years. Between 2015 and today, Italy’s swimming pool market has navigated two significant five-year periods,

9 March, 2026

Market Analysis

Italy’s aquatic sector, user success meets structural bottlenecks

Last year concluded with swimming ranked as the third most popular sport in Italy, yet the industry’s economic sustainability now hinges on smart facilities and expert management of integrated services. The Italian

24 February, 2026

Market Analysis

Gala ceremony at the British Pool & Hot Tub Awards 2026, bringing together pool and spa professionals at the Coventry Building Society Arena

British Pool & Hot Tub Awards 2026, innovation and quality in pool and spa projects

On February 3rd, the international pool and spa industry met at the Coventry Building Society Arena. The British Pool & Hot Tub Awards 2026 marked one of the key moments of the

20 February, 2026

Events·Latest·Market Analysis·Markets

Why Pool Construction Companies Need KPIs – and Which Ones Really Matter

The pool industry is growing, diversifying and becoming more complex at the same time. New construction, renovation, service, energy efficiency, digital control systems, financing models and rising customer expectations are reshaping the

18 February, 2026

Market Analysis·Markets

ForumPiscine 2026: the second national report on energy consumption of swimming facilities

The presentation of the document saw the participation of Marco Sublimi, consultant for the management of public and private swimming facilities and member of the Scientific Committee of ForumPiscine, Dario Di Santo,

11 February, 2026

Events·Market Analysis

Modern biological swimming pool with natural stone and aquatic plants in a sustainable landscaped garden with city skyline background

Green Living, the Future of Sustainable Pools at Piscine Global 2026

In a world seeking the perfect balance between personal comfort and environmental respect the Green Living concept has established itself as an essential standard. Recent trends observed at international trade shows like

30 January, 2026

Innovations·Market Analysis·Markets