Fluidra, the global leader in pool and wellness equipment and connected solutions, has announced the acquisition of Datapool, the digital twin platform developed by Ecotropy. The transaction marks the first acquisition originating from the Fluidra Ventures startup investment portfolio and represents an important milestone in the company’s strategy to drive innovation, sustainability and digital transformation across the pool and wellness sector.
The acquisition is the next step in a collaboration that began in 2024, when Fluidra Ventures, the company’s Corporate Venture Capital fund, invested in Ecotropy. Since then, Datapool has demonstrated how innovative startup technologies can create tangible value for the industry by enabling smarter, more efficient and more sustainable operation of aquatic facilities.
With the acquisition, Datapool becomes fully integrated into Fluidra’s digital ecosystem for commercial pools. The platform combines digital twin technology, advanced analytics, IoT connectivity and real-time data within an open and scalable architecture. This strengthens Fluidra’s ability to offer connected solutions that optimize resource consumption, improve operational performance and support the transition towards intelligent facility management.
Datapool equips aquatic facilities with digital twins, allowing operators to manage pools using reliable, real-time information instead of estimates or manual supervision. The platform continuously compares actual operating conditions with optimal performance models, taking into account factors such as energy consumption, occupancy, weather conditions and water quality.
By providing a comprehensive and data-driven overview of facility operations, Datapool helps operators anticipate issues before they occur, optimize resources and improve efficiency. The technology can reduce operating costs by 10 to 25 percent through optimized water and energy consumption, without requiring construction work or invasive interventions. In addition, it enables real-time monitoring of key parameters, predictive automation of operations, automated reporting for audits and funding applications, and data-based planning of future investments.
“This acquisition marks a milestone in our digitalization strategy,” said Thorsten Muck, Commercial Pool Director at Fluidra. “Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions.”
For Fluidra Ventures, the acquisition is a clear example of its mission in action: identifying, investing in and scaling startups capable of strengthening Fluidra’s market leadership while supporting the transformation of the pool and wellness industry. It also reinforces the strategic role of Fluidra Ventures as a bridge between external innovation and Fluidra’s long-term vision of building a smarter, more connected and more sustainable pool industry.
