An intensive and highly successful week in Belgium is behind us — filled with valuable conversations, strategic insights, and strong signals for future cooperation across the European pool and wellness industry.
As a strategic media partner of the Belgian pool and wellness sector and of the La Fédération Belge des Professionnels de la Piscine et du Bien-Être (FBP), it was especially important for us this spring to personally visit our Belgian media partners and strengthen our relationships through direct exchange.
During the trip, we had the opportunity to meet with several long-standing media partners, as well as founding partners of poolbiz.eu. These meetings once again confirmed how essential personal dialogue is when building strong, sustainable partnerships across the European market.
Key Stops Along the Journey
TSPH / LPW Pools / Aboral
In our meeting with Jennifer Van Poucke, discussions focused on international positioning, network structures, and future B2B collaboration opportunities. The exchange highlighted the importance of aligned strategies in an increasingly connected European market.
Technics & Applications bvba
Together with Joeri Dils and Kelly Hosten, we gained valuable insights into a company that has built a strong reputation as a specialist in automatic pool covers. Their clear focus on engineering excellence, product quality, and international market development reflects the innovative spirit driving the sector forward.
Pollet Pool Group
Our meeting with Nadine Heymans and Celien Caveye offered a closer look at one of Europe’s leading distribution platforms. With a broad portfolio and strong market presence, Pollet Pool Group continues to play a key role in shaping the European pool industry landscape.
Propulsion Systems bvba / Duratech
During our visit with Marc Lamberts, we received in-depth insights into innovative lighting technology as a central business area, alongside energy-efficient pool systems and heat pump solutions. A detailed factory tour provided a valuable behind-the-scenes look into development processes, production standards, and the company’s technical expertise.
Blue Drops
Our exchange with Michael Little, one of the founding partners of poolbiz.eu, focused on the company’s ambitious growth strategy and several important developments planned for the current year. The discussions reflected strong momentum and exciting prospects for the future.
Watkins Wellness
Meeting with Tim Vanderbruggen provided valuable perspectives on the global wellness segment. As a major international player, Watkins Wellness demonstrates how strong brand management and customer experience remain essential drivers for long-term market success.
Strong Connections Today, New Opportunities Tomorrow
Beyond strengthening existing partnerships, the trip also opened the door to new collaborations. Several companies will join poolbiz.eu starting May 1st and will also be represented across the BT Verlag media portfolio, including haus+wellness and talk+wellness.
Across all meetings, conversations extended far beyond current projects. Strategic topics such as market developments, product innovations, and future positioning were central to the discussions — clearly reflecting the dynamic and evolving nature of the European pool and wellness industry.
This journey delivered valuable insights, reinforced trusted relationships, and created a strong foundation for future cooperation.
Belgium Week was not only a successful business trip, but also another important step in strengthening European partnerships and driving shared growth across the industry.
