The world of water leisure this week marked a historic milestone with the 30th anniversary of the SPATEX trade show. From its modest beginnings in the seaside resort of Brighton to its current location in the heart of England, this event has navigated through the decades with remarkable resilience. Now established at the Coventry Building Society Arena, the show has become an essential crossroads for European professionals seeking inspiration and exchange.
Behind the impressive figures and stands lies a human adventure that has lasted twenty-six years for Michele Bridle, Organiser of the exhibition. The pride of leading this project toward its thirtieth milestone is immense because these three days of the show represent the culmination of hard work carried out throughout the year by a dedicated team.
Although the event went by in a flash, the emphasis was placed on the importance of savoring the present moment. What stands out most from this thirty-year retrospective is not only the technical aspect of the products but rather the comradeship and friendliness that drive the players in this industry.
A show that evolves with the times
If SPATEX has managed to remain the benchmark event despite economic fluctuations, it is thanks to its ability to stay relevant and reflect the changes in the sector. The show offers a unique opportunity to gather the entire international industry under one roof with free access for all visitors.
This setup allows professionals to touch and test a multitude of products while fostering direct dialogue between peers. For European exhibitors, the show serves as a truly strategic gateway to the UK market and beyond.
Three major revolutions in the sector
Since the very first edition, the landscape of swimming pools and wellness has radically changed. First, there has been an incredible diversification of equipment as the offer now extends from ice baths and swim spas to saunas and counter-current units. Furthermore, the market has become more democratic thanks to simpler installations and more affordable materials that make the aquatic dream accessible to more budgets.
Finally, the industry has developed a real ecological conscience by becoming increasingly mindful of the limited resources of our planet.
Highlights of the 2026 edition
To mark this thirtieth anniversary, the team introduced the Industry Hub. This space grouped the main industry bodies on a single stand to facilitate institutional exchanges. Visitors also attended high-level keynote talks led by experts in water management and aquatic safety. Beyond these new features, the visitor was invited to explore the entire exhibition with each exhibitor going the extra mile to offer stands that are more eye-catching and innovative than ever.
When it comes to summarizing the spirit of this event in just one word, the term Connection naturally stands out. SPATEX acts as a bridge between all elements of the industry and connects all corners of the globe.
Looking ahead, the ambition is clear as the organizers already imagine a show that is even bigger and bolder ten years from now. The promise is kept for all professionals who wish to stay at the forefront of innovation while cultivating authentic human relationships.
