From Pool Builder to Outdoor Designer
The pool market is undergoing a profound mutation that is transforming the daily business of professionals. Today, the end customer is no longer simply looking to install a pool in the middle
Pools in Portofino: The Clash Over Luxury Development
In Italy, the regional government of Liguria has sparked intense controversy after approving the construction of private swimming pools. Critics are targeting overtourism and the expansion of second homes within protected natural
Pools and droughts and how builders stopped taking the heat
Let’s be honest for a second. For years, putting a massive pool in the backyard was the ultimate sign of making it. But things changed fast. Between scorching summers, local water restrictions,
Private Pools Between Lifestyle, Health and Sustainability
A market outlook by Bundesverband Schwimmbad & Wellness e.V. The market for private swimming pools continues to develop dynamically. Today, a private pool is no longer seen solely as a luxury product.
London Opens the Future of Urban Swimming
Sea Lanes makes its debut at Canary Wharf and confirms a continental trend: the new aquatic centres bring together sport, wellness and community. Water returns to the heart of the city. On
Upgrading Public Swimming Pools: Available Funding in Italy
Financing options to reduce water waste in Italian public swimming facilities, and how to access them. Water waste in Italy’s public swimming facilities is not inevitable: practical tools already exist to fund
Italian Public Swimming Pools: Hidden Water and Economic Waste
Study on the environmental and economic impact of infrastructural inefficiency and the dividend of technological transition (Report 2024-2026). The current network of public swimming facilities in Italy reflects a marked technological anachronism.
Less Square Footage, More Ingenuity: The Great Metamorphosis of the Smart Pool
Until recently, owning a swimming pool was synonymous with grandeur. Gardens were filled with dreams of Olympic-sized basins, diving boards, and endless stretches of lagoon blue. However, walking through the aisles of
Europe’s major spa openings of 2026
The spa sector is accelerating across Europe, redefining the aquatic experience. Italy is emerging as one of the most dynamic markets on the continent. 2026 is shaping up to be a turning
Wellness: The quiet engine transforming the pool market
Today, the reality on the ground is clear: a pool alone is no longer enough. Clients aren’t just coming to us with a blueprint for a basin anymore. They arrive with a