What’s a Pool Worth in Italian Tourism
Having a pool is proving to be a powerful tourism driver. It shapes both revenue and guest preferences. Here’s a closer look at how a pool boosts a property’s performance — and
Undeclared Pools: Why the Tax Office Sees Everything and How to Advise Your Clients
There was a time when a pool built discreetly without prior declaration could fly under the radar of tax authorities for years. That era is officially over. Thanks to aerial imagery combined
Drought and Water Restrictions: The Guide to Advising Your Customers This Summer
Every summer, the same scene unfolds. A local prefectoral order is issued, authorities tighten water usage restrictions, and your phone starts ringing off the hook. Concerned clients all ask the same question,
CSR and Pools: Environmental Responsibility Becomes a Decisive Choice Criterion
Long relegated to the status of a simple marketing argument, corporate social responsibility is profoundly transforming the pool and spa industry. From the awarding of international distinctions to the new specifications of
Seaside Pools: Natural Stone Against Salt Spray
The keyword is integration: here’s how to design lasting pools in coastal settings, from concrete standards to stone finishes and salt-resistant systems. Building a pool by the sea means facing one of
Public and Commercial Pools: The New Growth Driver for Industry Professionals
Faced with the maturation of the residential market, public and tourist aquatic facilities offer major growth prospects. The renovation of an aging infrastructure park and the upgrading of tourism represent a sustainable
Pool Safety: The Focus of ForumPiscine 2027
Amid new regulatory obligations and increasingly tight compliance deadlines, safety will take centre stage in the dialogue between institutions, companies and operators at the next edition of ForumPiscine. Pool facility safety, back
Full Order Books, Empty Pools: Europe’s Pool Hiring Crisis
Demand is surging in early 2026, with over 3.7 million private pools in France and more than 8 million across Europe. However, industry professionals are hitting a wall, as over eight out
Home Is Where the Pool Is
Why travel far when your dream holiday begins just outside your patio door? That is the central message of the German Swimming Pool & Wellness Association’s (bsw) new summer campaign, developed together
Pool Industry Barometer 2026: European Market Recovery
Following two challenging seasons and post-pandemic volatility, pool and spa professionals are breathing a sigh of relief in early 2026. Backed by solid order books and positive signals across France and European