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Belgium Week: Collaboration and Strategic Momentum

An intensive and highly successful week in Belgium is behind us — filled with valuable conversations, strategic insights, and strong signals for future cooperation across the European pool and wellness industry. As a strategic media

Myrtha Pools makes its Fuorisalone debut in Milan

During design week, Milan buzzes with events touching every facet of interior and exterior design — and swimming pools are

Submerged WaluRoll UR800 automatic pool cover by Walter Pool installed in a luxury villa with a stone terrace.

Walter Pool Redefines the Automatic Slatted Cover Market with WaluRoll

In a professional landscape where technical reliability and seamless integration are the cornerstones of a successful project, the WaluRoll automatic

Modern eco-friendly public swimming pool with sustainable wood architecture.

Wood-Powered Heating: A New Momentum for Pools

Keeping a pool at the right temperature is no longer only about comfort. It has become a strategic issue for

Bolton Group in the third volume of “Made in Italy”

The company joins the selection of thirty entrepreneurial excellences celebrated by the editorial project dedicated to Italian companies. The Bolton

Three people relaxing in a modern, dark-wood AITO sauna at Löyly Helsinki, Finland, with a large glass window overlooking the Baltic Sea on a sunny day. A man is wearing a sauna hat, a woman is holding a birch whisk, and a distinctive pillar sauna heater with large stones is in the foreground.

Why Contrast Defines a True Finnish Sauna Experience ?

Designing a sauna session today goes far beyond simple technical installation. At its core, it is

Behncke combines manufacturing, technology and future

For two years, Behncke has been producing, developing and organizing its operations at the newly built

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Dorian Davies, BSPF President, at the 2026 British Pool & Hot Tub Awards wearing his presidential chain.

Dorian Davies: A New Vision for the BSPF

The British pool and wellness sector is entering a strategic new chapter with the appointment of Dorian Davies as President of the British Swimming

SPECK Expands Strategic Footprint in France with Antoine Liber

SPECK Pumpen Verkaufsgesellschaft GmbH is reinforcing its position in the French market with the appointment of Antoine Liber to the newly created role of

Shared Vision

In an exclusive interview with poolbiz.eu, Jürgen Koenig, President of the bsw, Federal Association of Swimming Pool and Wellness in Germany, explains how the

Portrait of Philippe Weber, the new Commercial Director for Western Europe at Hayward.

Hayward strengthens its European organization with the appointment of Philippe Weber

The swimming pool market is going through an exciting period of transformation where technological innovation and energy performance are redefining customer expectations. It is

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Man relaxing in a small, modern urban pool next to a raised wooden WaluDeck Flat mobile deck by Walter Pool.

WaluDeck: The Mobile Terrace

The ultimate challenge for contemporary landscape design lies in space management, and the WaluDeck mobile deck, developed by Walter Pool (France) — a member

CGT Alkor Opens Its Italian Academy

The brand has inaugurated a training and exhibition space dedicated to pool industry professionals. CGT Alkor, the world’s leading group by production volume of

Bellagrid: Customization as a Core Principle

The Italian company that brings bespoke solutions to pool grating — from made-to-measure sizing to an extensive palette of colors and surface finishes. Founded

Bullfrog Spas Expands Compact Segment with A5D

With the launch of the A5D, Bullfrog Spas is reinforcing its position in the premium spa segment by addressing a key market demand: delivering

A technical flow chart showing how Bluematic connects solar panels, heat pumps, and filtration systems to optimize energy consumption.

Bluematic intelligent pool management for truly peaceful control

Today owning a swimming pool should no longer be synonymous with technical constraints or complex calculations. Between water balance filtration schedules and managing energy

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Public swimming pool with many swimmers under lifeguard supervision, illustrating collective pool hygiene and safety standards.

Latest·Markets·Perspectives

New 2026 regulations on pool sanitary safety in France : what is changing for professionals

The year 2026 marks a decisive milestone for the French aquatic sector with the entry into force of the new decree relating to water

A diverse family (parents and two children wearing life vests) happily swimming in a private pool, surrounded by a transparent glass safety barrier. A rolling pool cover is visible, and a "Tout Baigne !" campaign banner highlights the importance of safety.

Latest·Perspectives·Statistics

How the FBP is Preparing the Aquatic Safety Revolution in 2026

Only four months after its launch in the heart of summer 2025, the national campaign « Tout baigne ! » of the Belgian Federation

Latest

Elevated Living with a Pool at Its Core

WHAT MAKES THIS POOL SPECIAL In the garden of a single-family home in the historic spa town of Wiesbaden, Pro Pool created an impressive

Minimalist Architecture Framed by Water

WHAT MAKES THIS POOL SPECIAL In collaboration with a garden and landscape architect, Pro Pool designed this pool to complement the cubic architecture of

Bridging Architecture and Landscape Through Water

WHAT MAKES THIS POOL SPECIAL This garden pool in Dieburg, Hesse, plays with different levels—much like the architecture of the associated single-family home. The

Shaped by the Slope: A Pool That Follows the Terrain

WHAT MAKES THIS POOL SPECIAL On a sloping property near Osnabrück, nestled in the Teutoburg Forest, Pools & Ponds created a spacious bathing and

A Versatile Pool for Every Generation

WHAT MAKES THIS POOL SPECIAL A young family in Münster envisioned a pool in their city garden that would serve both as a place

Where Architecture and Water Become One

WHAT MAKES THIS POOL SPECIAL In the garden of a residence near Frankfurt am Main, the company Pool-Konzept created a 11 × 3 meter

A Tranquil Retreat in the Heart of the Landscape

WHAT MAKES THIS POOL SPECIAL On a country estate nestled within the natural park landscape of Holstein Switzerland in Schleswig-Holstein, a new garden pool

A Statement Pool at the Heart of the Garden

WHAT MAKES THIS POOL SPECIAL At the center of a spacious garden surrounding a home in the Bavarian Forest,Pool & Wellness Ettl created a

Premium rectangular pool 2026 with durable exotic wood decking, recycled natural stone coping, integrated waterfall, and crystal-clear water thanks to eco-friendly filtration—a symbol of the return to quality materials in France.

The New Trend for 2026 will be a focus on Premium Materials and Equipment.

We hear about inflation every day, yet we are observing a reverse phenomenon. A surge in the purchase of ultra-qualitative materials in

David Lloyd Leisure eyes Aspria acquisition to boost European and Italian presence

Hertfordshire-based David Lloyd Leisure is in discussions regarding a potential deal for high-end European wellness club operator Aspria, which runs ten facilities

Stainless steel pool is on the rise in Belgium and the Netherlands

The evolution of the Belgian market, between the post-covid slowdown and the shift towards sustainability

As in many countries in Europe, the lockdowns of 2020 and 2021 created exceptional sales booms. But today, the Belgian pool market

FOUNDING PARTNERS

100 Years of Grando: From Local Craftsmanship to a Global Leader in Swimming Pool Covers

The family-owned company from Germany celebrates a century of innovation, quality, and sustainability in the pool industry. For 100 years, Grando has stood for

Aquadeck automatic slatted pool cover fully deployed on a contemporary luxury in-ground swimming pool, seamlessly integrated into modern architecture with clean lines, terrace, and high-end design, highlighting energy efficiency, safety, durability, and aesthetic appeal for professional pool builders.

Aquadeck Strengthens Its European Network Through Strategic Partnerships

As automatic pool covers increasingly become an integral part of modern pool design, manufacturers are adapting their strategies to meet growing demand for energy

CF Group: A European Multi-Specialist Shaping the Future of Pool and Water Solutions

CF Group is one of Europe’s leading providers of products and solutions for swimming pools, wellness, and water treatment. The family-owned company was formed

Founding Partner: Behncke

Always one idea ahead BEHNCKE GmbH, headquartered in Hohenbrunn near Munich, has stood for advanced swimming pool technology “Made in Germany” for several decades.

Founding Partner: Binder

The power of nature in your pool BINDER GmbH & Co. KG is a family owned company based in Hameln, Germany, and one of

Made in Germany: How swimming pools are produced at Riviera Pool

Without a swimming pool there is no swimming enjoyment. One-piece pools made of plastic are in high demand. They are delivered ready from the

Speck Pumpen: innovative pool technology – Made In Germany

Even though pumps usually work behind the scenes, they must perform reliably at all times. Speck focuses on precisely this. Through creative engineering expertise,

A laptop on a wooden table by a swimming pool with the MY PPG dashboard open on the screen.

MY PPG: The digital partner for every pool builder

With MY PPG, PPG Belgium is introducing a new digital customer portal for professional swimming pool builders. The platform brings together various services in

Inside the production of swimming pool covers with Grando

The family business Grando looks back on a proud 100 year history and today stands worldwide for exclusive and innovative swimming pool covers. The

Automatic pool cover integrated into modern house garden.

T&A Group rethinks pool covers to meet new usage expectations

The swimming pool sector is evolving fast. Pool projects are no longer limited to building a functional basin. Clients now expect complete living spaces

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